Assessing Your Commercialization Ecosystem: From Idea to Innovation

Wednesday, April 25, 2018 - 2:00pm to 3:00pm

Universities are increasingly interested in how to maximize resources supporting technology transfer and commercialization, but the task can be daunting. Assessing the efficacy and effectiveness of that environment begins with identifying how institutional policies, procedures, organizational structure and staffing compare to best practices, with a goal of optimizing the quality of the service provided to faculty and research staff and commercialization outcomes. This webinar will touch on important points along the innovation continuum, from the idea to the marketplace, while also developing partnerships with the internal community, external constituents, research sponsors, government, industry, and other academic institutions to expand your commercialization opportunities.  

Learning Objectives:

  • Understand the framework for evaluating the effectiveness of your organization's technology transfer program.
  • Identify the industry trends in novel, holistic approaches used by leading US academic institutions. 
  • Engage both internal and external stakeholders in the process; and
  • Perform a SWOT analysis and identify your appropriate goals and performance metrics. 

Purchase Today!

Membership Discount not available to Chapter Members.

Presenters: 
Susan Wyatt Sedwick, PhD, Senior Consultant, Attain LLC
Fred H. Reinhart, University of Massachusetts; Past President, Association of University Technology Managers; Consultant, Attain LLC
Knowledge level: 
Intermediate
Individual registration
Member price: 
$99
Non-Member Price: 
$165