Competitive Intelligence (CI) is the ethical practice of collecting, analyzing, and contextualizing information to provide actionable insights for institutional decision-making. Research administrators are uniquely positioned to apply CI principles to internal research enterprise data - such as proposals, awards, expenditures, and funding trends - because they understand both the data and the research processes behind it.
This webinar will explore how research administration expertise contributes to accurate competitive intelligence, from ensuring data quality and identifying meaningful patterns to contextualizing findings and translating internal research data into actionable insights for senior leaders.
Content Level: Intermediate
Learning Objectives:
- Participants will be able to explain why research administration expertise is essential to producing accurate competitive intelligence - from ensuring data quality at the collection stage through contextualizing patterns.
- Participants will be able to translate internal research data into actionable insights for senior leaders - accounting for distinctions leaders may overlook to support institutional decision-making.
Speaker(s): Sarah Marina, Director, Research Administration Enterprise, Office of the Vice Provost for Research, Tufts University; James Shelley, AI in Research Facilitator, Office of Research Services, Western University
<< Return to On-Demand Webinars